1976 — Present
The Apple Core
Every machine, from the hand-soldered Apple I to the spatial computer you wear on your face. Watch the numbers explode across the decades — then sit down and actually use a 1984 Macintosh.
Forty years of selling the future
Apple, Advertised
From a sledgehammer through Big Brother to a hydraulic press through a guitar — the campaigns that turned a computer company into a cultural force. Tap any spot to watch it.
The people behind the products
Founders & CEOs
Two Steves in a garage, a parade of executives who nearly sank the ship, and the operations genius who built a three-trillion-dollar company. The people who ran Apple.
It wasn’t all home runs
The Flops
Recalls, landfills, melted bridges and a keyboard undone by a speck of dust. The misfires, dead ends and public apologies that the keynote highlight reels leave out.